Started on Facebook Live in 2019.
Bailey Buoniello went live with Pokémon packs on Facebook in 2019 and helped define trading-card selling on Whatnot. Today he hosts Bid With Bailey, live at 8PM ET on Whatnot, and the roster grows as hosts are booked.
2019
First live stream
Okemos
Home base, open for streamers
2
Rooms coming soon
365
Selling days per year
Bailey Buoniello
Founder & Lead Streamer
In 2019 I went live on Facebook with a phone on a tripod and a stack of Pokémon packs, and a handful of people watched. Whatnot did not exist yet. Live card selling did not have a name yet, or a platform, or anyone to copy. I kept going anyway, and when Whatnot came along I was one of the first Pokémon streamers on it. In July 2024 I stepped away from streaming for a while, and in September 2026 I came back with Bid With Bailey.
Years on camera taught me two things, and they are the whole business: never run out of product, and never make a buyer wait. United Card Exchange is those two rules turned into a company. My own show is Bid With Bailey, live at 8PM ET on Whatnot: Pokémon sealed and breaks, and every order ships from the UCX warehouse after the stream. The independent streamer program exists so a creator can go live with the same product and the same back end behind them, instead of building all of it from scratch the way I had to.
Okemos, Michigan is home base: the inventory, the packing and the shipping all run from there, and approved streamers book rooms there now through the streamer portal. Dallas and Miami are next, and both are coming soon. Neither is open yet. I would rather tell you that here than let a website imply otherwise, and when one opens you will hear it from me.
Bailey BuonielloFounder & Lead Streamer
Watch the room, or join it.
In-house roles are salaried positions, based at the rooms as each one opens, listed on the careers page. If you want to stream with our product and infrastructure as an independent creator, that is a different door: the streamer program.