Bailey Buoniello
Streaming since November 2018
In November 2018, Bailey Buoniello went live on Facebook opening Pokémon packs for a handful of viewers, years before live card selling had a name, a platform, or a playbook. He was among the first to do it at scale, became one of the original pioneers of trading-card selling on Whatnot, and has streamed and sold nearly every day since.
Seven-plus years on camera taught him the two things that matter most in this business: never run out of product, and never make a buyer wait. United Card Exchange is that lesson turned into a company: a stocked, staffed, multi-city platform where his in-house team streams daily and independent streamers get the same infrastructure he had to build from scratch.
“I spent years building the setup. Now anyone can just walk in and use it.”
2,800+
Days streaming since Nov 2018
7+
Years live on camera
4
Cities broadcasting
365
Selling days per year
From a phone on a tripod to four cities.
2018
First Facebook Live
November 2018. Pokémon packs, a phone on a tripod, and a handful of viewers. One of the first to sell cards live at scale.
2019
Daily streaming
Streaming becomes a seven-day operation. The rule is set: never run dry, never make a buyer wait.
2020
Early on Whatnot
Among the original trading-card sellers on the platform as live commerce becomes a category.
2022
Elite Card Exchange
The operation becomes a company with a team, a vault, and a fulfillment line in Okemos, Michigan.
2024
Multi-city
Miami, Manhattan, and San Juan studios open. Independent streamers start sitting down in our rooms.
2026
United Card Exchange
The rebrand: one platform for in-house talent and independent streamers, opening a new facility every month.
Bailey on the record
Seven-plus years of live selling and a front-row seat to the platform shift. Appearances are listed here as they are confirmed.
- Podcast appearanceTBD
- PanelTBD
Vintage Night, most nights.
Bailey streams from the Okemos flagship Monday through Saturday at 7:00 PM ET. Vintage and modern sealed, straight from the vault.